Services:
Pre-Sale Campaign Development
Performance Marketing (Social Media Ads)
Influencer Collaboration
Print Media and Outdoor Advertising
Sales Performance Analysis
Problem:
Volvo needed to launch the pre-sale campaign for their first 100% electric car, the VOLVO EX30, in the northwest region of the country. The challenge was to create a comprehensive marketing strategy that would generate significant interest and achieve pre-sale targets within a limited timeframe.
Solution:
We developed an integrated marketing campaign combining performance marketing on social media with influencer collaborations and print media placements. The campaign featured engaging ads on social media platforms, influencer endorsements, and publications in magazines and outdoor media. Pre-sale targets were set for various cities.
Results:
The campaign was exceptionally successful, surpassing pre-sale targets in 50% of the estimated time. The strategic use of diverse marketing channels and influencer involvement led to strong market acceptance and enthusiasm for the VOLVO EX30, positioning it as a leading choice in the electric vehicle market.
