Universal Pictures (The Forever Purge)

Services:

Influencer Campaign Development

Social Media Promotion

Pre-Sale Ticket Marketing

Video Content Creation

Performance Analysis

Problem: Universal Pictures needed to promote the 2021 horror/action film «The Forever Purge» and drive pre-sale ticket purchases. The challenge was to generate significant buzz and ensure a successful opening weekend.

Solution: We developed a campaign involving various influencers to promote the film’s release and encourage pre-sale ticket purchases. The influencers created engaging content that resonated with their followers, driving awareness and excitement about the film. The campaign was executed across multiple social media platforms to maximize reach.

Results: The campaign achieved outstanding results, with over 27 million views over the launch weekend. Additionally, the pre-sale tickets sold out for the opening weekend, demonstrating the campaign’s effectiveness in driving audience engagement and ticket sales.

PROJECT SNAPSHOT
27M
Views
100%
Sellout
15
Influencers
1
Nationwide Coverage
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