Services:
Influencer Campaign Development
Social Media Promotion
Video Content Creation
Audience Engagement Strategy
Performance Analysis
Problem: Universal Pictures needed to promote their psychological horror film «MA,» directed by Tate Taylor and starring Octavia Spencer. The goal was to generate significant buzz and engagement during the film’s launch week in May 2019.
Solution: We developed an influencer campaign featuring prominent personalities such as Lizbeth Rodriguez, one of the most influential figures in social media. The campaign focused on creating engaging content and leveraging Lizbeth’s extensive reach to maximize visibility and interest in the film. This strategy was executed during the film’s launch week to capitalize on the release hype.
Results: The campaign was highly successful, achieving around 22 million views over the launch weekend. The strategic use of influencers and targeted social media promotion significantly boosted the film’s visibility and audience engagement, contributing to its successful launch.
