Creative Campaign Concept Development
Social Media Management
Integration of Viral Media Outlets
Strategic Communication Planning
Public Opinion and Poll Analysis
Problem: Movimiento Ciudadano needed to increase their popularity and acceptance for three mayoral candidates in the 2024 elections. The challenge was to develop an engaging communication strategy that would elevate their standing in the polls and strengthen their political presence.
Solution: We developed a comprehensive strategy that included the creation of a creative campaign concept, effective social media management, and the integration of viral media outlets. Our approach focused on increasing visibility and engagement with the electorate, leveraging innovative content and strategic communication across multiple platforms.
Results: The campaign successfully increased the party’s popularity, starting at 8% and rising to 23% by the end of the campaign. Although none of the mayoral candidates won their elections, Movimiento Ciudadano emerged as the second most voted party, surpassing traditionally strong opposition parties and establishing itself as the second political force in the country.
