Services:
Creative Strategy Development
Viral Video Production
Media Outreach and Management
Social Media Content Creation
Audience Engagement Analysis
Problem:
Mario Delgado needed an innovative approach to connect with the public and improve his acceptance and visibility. The challenge was to create a memorable and engaging campaign that would resonate with a broad audience.
Solution:
We developed a creative strategy where Mario Delgado posed as an Uber driver, interacting with everyday citizens who shared their candid opinions. Mario engaged them with thoughtful arguments. The video became an immediate viral success, garnering 1 million views on Mario’s profile and over 12 million total views thanks to national media coverage. Following this success, we joined his communication team, producing diverse content for various platforms, which facilitated a two-way communication channel with his audience.
Results:
The campaign was a massive success, significantly boosting Mario Delgado’s public engagement and acceptance. The innovative approach and strategic media outreach created a strong connection with the audience, enhancing his visibility and fostering positive public perception.
