Services:
Out-Of-Home (OOH) Advertising Campaign Development
Location Negotiation for Ad Spaces
Digital and Static Billboard Management
Mobile Billboard Coordination
Tracking and Optimization
Problem: KFC needed to maximize their advertising impact in the northwest region of the country. The challenge was to secure prime locations for their ads and effectively measure and optimize the impact on the audience.
Solution: We negotiated the best locations for various ad formats including spectaculars, fixed billboards, mobile billboards, and digital screens. Using a sophisticated tracking methodology, we measured the flow of people impacted by each offline ad. This data allowed us to optimize the placement of ads on a monthly basis, ensuring maximum visibility and engagement.
Results: The campaign successfully optimized ad spaces and enhanced the visibility of KFC’s advertisements. The ongoing tracking and adjustment of placements resulted in improved ad performance and a more efficient use of the advertising budget.
