Services:
Creative Campaign Development
Social Media Strategy
Event Coordination
Content Creation and Promotion
Engagement Metrics Analysis
Problem: Gillette needed to connect their product, Gillette Carbono, with male audiences in a unique and engaging way. The challenge was to create a campaign that would generate significant organic reach and interactions.
Solution: We launched a competition between two teams who had to push vehicles and complete challenges using the Gillette Carbono product at certain intervals. This event was designed to be engaging and shareable, appealing directly to the target demographic. The campaign was heavily promoted on social media to maximize visibility.
Results: The campaign was very well received, generating a substantial organic reach. We achieved 2.6 million views and 48,900 interactions. The innovative approach and engaging content resonated well with the audience, successfully connecting them with the Gillette Carbono product.
