Services:
Micro-Influencer Campaign
Platform Integration (Instagram and TikTok)
Content Creation (Videos, Photos)
Influencer Management
Results Analysis
Problem:
Coca Cola needed to launch their new product, Coca Cola Zero, in a way that would resonate with a young and dynamic audience. The brand aimed to generate significant social media impact using micro-influencers.
Solution:
We designed a comprehensive campaign leveraging micro-influencers on key platforms like Instagram and TikTok. A highlight was the collaboration with TikTok creator IsisGomez, who customized sneakers themed around Coca Cola Zero. This video was a major success, achieving over 26 million views. Additionally, we executed complementary activities such as Instagram stories, more TikToks, and photo sessions, involving a total of 8 influencers.
Results:
The campaign was a resounding success, achieving nearly 100 million total impacts. The integration of different platforms and effective influencer management allowed Coca Cola Zero to quickly position itself in the market and capture the attention of its target audience.
