Services:
Comprehensive Campaign Development
Social Media Marketing
Outdoor Advertising
Print Media Campaign
Radio Advertising
Problem:
CETYS Universidad aimed to boost enrollment in their newly established programs in fields like artificial intelligence and renewable energies. The challenge was to effectively communicate the value of these programs and attract a significant number of students.
Solution:
We crafted a campaign that highlighted the connection between the success of renowned entrepreneurs and innovators and their solid educational backgrounds. The campaign’s goal was to emphasize the importance of preparation in facing significant challenges and taking risks. We used a multi-channel approach, including social media, outdoor advertising, print media, and radio, to reach a broad audience.
Results:
The campaign was a tremendous success, resulting in full enrollment for the new programs. It clearly demonstrated that a well-executed idea can lead to outstanding results. The effective communication strategy across various media platforms played a crucial role in achieving this milestone.