Services:
Content Network and Influencer Campaign
Out-Of-Home (OOH) Advertising Campaign
Social Media Integration
Creative Content Development (Challenges, Social Experiments)
Sales Impact Analysis
Problem:
FullSen, a German condom brand, wanted to increase its market presence and sales in Mexico. They aimed to achieve significant visibility and engagement through both online and offline channels.
Solution:
We developed a multi-faceted campaign involving various content networks and influencers, as well as a nationwide Out-Of-Home (OOH) advertising campaign. Influencers integrated FullSen into their content organically through challenges and social experiments, achieving over 120 million impacts. The OOH campaign featured FullSen on billboards, posters, and bus stops across the country.
Results:
The campaign was highly successful, significantly boosting brand visibility and engagement. FullSen’s sales increased by 38% in the following quarter. The strategic combination of influencer marketing and extensive OOH presence proved effective in capturing the attention of the target audience and driving sales growth.
